Decathlon’s sportswear pointe shoe nightmare

I was quite excited when I found out that Decathlon are now stocking dancewear on their British website. They’re known for cheap sportswear and I do like a bargain.

However I feel some kinda way about their pointe shoe…

I know that there’s nothing stopping anyone who wants to from buying pointe shoes off the internet from reputable suppliers like Bloch or even slightly dodgy-looking listings off Ebay, however the way the shoes are presented by Decathlon seems a bit…irresponsible?

First of all the blurb is all about how these shoes apparently make dancing “easier”, with “NO MORE pain (sic)” which targets a beginner audience who are likely not to have been on pointe before or know what to look for in a shoe. The review below confirms this, from someone who has bought them as their first pair of shoes. Decathlon even proclaim that “They are nnovative (sic) shoes because they’re different to those sold by the specialists”, which to me is a massive alarm bell as it seems to discourage a potential buyer from actually seeking out a pointe shoe specialist for a proper fitting. They also come in standard street shoe sizes, without width fittings, which seems completely bizarre to me. For the same or similar price (£29.99!) you would be much better off talking to a specialist to fit your shoe.

Then there’s the customer pictures…Anyone who knows and loves Pointe til you Drop like I do kind of loves to hate how fashion photographers will use pointe shoes on models in ridiculous ways, however it’s a bit different when you’re using pictures to show a product in use and encouraging people to buy it and use it in a similar fashion. I’m absolutely not knocking the people who have sent their photos in personally, however its obvious that a fair few of them are not using correct turn-out and placement, and are practicing in their pointes at home.

I’ve no idea where or how they’ve conducted their research, but apparently “73% of dancers found the Relevé pointe shoe to be more comfortable than a traditional pointe shoe.” Hmm.

All of this really pains me just because it’s so dangerous! It’s so easy to injure your feet and ankles with ill-fitting pointe shoes and the way Decathlon claims its super-easy to get up to full pointe on these shoes seems to be an invitation to try it out at home.

Love the bargain leotards, but I just don’t agree with a sportswear supplier stocking pointes made by a fitness and gym brand! Really hoping there’s no broken ankles out there.

Advertisements

Let's have some Entrechatter!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s